Apparently, with all the technological advancements in the world, we still haven’t digitized the entire world. More specifically, navigational software company TomTom found out that there are five islands on earth that haven’t been mapped yet for navigation. So they are giving people the chance to win a trip to one of these islands and actually map it out for them.
To launch this unique summer project, they are spreading around quirky videos starring a guy called Christopher Bradshaw, TomTom’s supposed paradise project coordinator. The cool thing is that this stuff is actually funny, with a style that works as a crossover between the Old Spice ads and some crazy Wes Anderson-esque world. Marketing wise TomTom seems to understand the mechanics of viral internet with exclusive customized videos popping up for specific websites, such as this one, made especially for Mashable readers.
Below the post you’ll find a comedic short film TomTom released giving some more background on the contest and actually explaining why they need you to do the job. Interested? Find out more and apply at the special website: http://www.tomtom.com/summer





